15 May 2007

Panasonic Launches Global Plasma Roadshow to Demonstrate the Plasma Advantages

Panasonic Launches Global Plasma Roadshowto Demonstrate the Plasma Advantages

Singapore is the first stop for the Plasma Roadshow in the Asia Pacific region

Singapore, 11 May 2007 – Panasonic, one of the market leaders of flat-panel TVssized 37-inches or larger, launched its “Global Plasma Roadshow” in Singaporetoday, featuring its VIERA plasma TV lineup including the world’s largest 103-inchplasma TV. Singapore is the first stop for the tour in the Asia Pacific region, while theGlobal Plasma Roadshow is scheduled to cover over 80 cities around the world thisyear. With the increasing demand for large screen TVs worldwide, Panasonicproposes plasma to be the optimal choice in its campaign, “Thinking big? Thinkplasma!” Throughout the campaign, visitors will be able to experience the advantagesof plasma for large screen TVs in a series of home entertainment vignettes.Demand for Plasma Display Panel TVs is increasingPanasonic forecasts that with the rapid increase of the demand for flat-panel TVs dueto the global digitization of TV broadcasts, 65% of the 200 million world aggregatedemand for TVs will be for flat-panel TVs in 2010. 30% of the world aggregatedemand for TVs will be for 37-inch or larger flat-panel TVs in 2010.With extensive research on its plasma technology, Panasonic believes that plasmatechnology gives a great viewing experience for large screen sizes. Panasonicestimates that the market demand for Plasma Display Panel (PDP) market will growto 30 million units in 2010.With such a demand, Panasonic plans to build a new PDP manufacturing facility inJapan. It will be the fifth PDP plant, enabling Panasonic to further step up its PDPproduction capacity, making it by far the largest PDP manufacturer in the world.

There are many reasons for the growing popularity of flat-panel TVs, particularlyplasma TVs. Due to global digitization of TV broadcasts, more people are making theswitch to flat-panel TVs. The demand for larger-screen TVs will also increase rapidlywith the expansion of contents with high picture quality. In addition, Panasonicprojects that the demand for Plasma TVs will greatly increase especially withinternational sports events like the Olympic Games kicking off in Beijing in 2008.The demand for PDPs with extended lifetime, energy-efficiency and high picturequality has also been increasing rapidly for business-use as multipurpose displays forbusiness, educational and medical applications as well as for home-use.Global Plasma Roadshow highlights benefits of plasma TVsBecause of the anticipated increase in demand for large screen TVs, the GlobalPlasma Roadshow focuses on helping the consumers make an informed choicethrough the public education on the advantages of plasma TV. It is also designed forlow environmental impact and built around the concept of ‘Living in High Definition’.Panasonic high-definition product innovations help people to create and share linksto other products and people - around the home and around the world.Panasonic’s Plasma Roadshow will drive the five major benefits of VIERA plasmaTVs as follows:1) VIERA plasma TVs are perfect for watching the speed of sportsThe VIERA plasma TVs reduce image distortion and provide high resolution even forfast moving scenes. Viewers will get smooth high-speed action, super-sharp imageswhen watching sports programme.2) VIERA plasma TVs are great for a realistic movie experienceFor the movie buffs, VIERA plasma TVs produce deep, rich blacks for exceptionalcontrast which brings out the ultimate effect when watching movies. It has superbgradation performance which means it can express details in all areas of the imagewith beautiful smoothness. Advanced 3D Colour Management controls multiple colours at the same time without affecting neighbouring colours. By independentlyadjusting the colour hue, density and brightness, the VIERA brings out the full beautyand richness of every image. Besides this, the VIERA reproduces 100% of the colourrange specified in the High Definition TV Standard.Now, one can view their favourite HD movies in the true, original colour.3) VIERA plasma TVs are ideal for large-screen size viewing with friends andfamilyThe VIERA plasma TVs reduce image distortion and provide a wide range of visibility.Colours virtually look good from a sharp angle as they do from directly in front. Sinceour VIERA plasma TVs are compatible with popular multimedia and video graphicformats, one can enjoy a movie or play games with many people.4) VIERA plasma TVs are reliable for long life and gentle on the eyesPlasma panels also reduce visual fatigue tendency and blurriness among viewers. Anacademic research indicates that viewing plasma is gentle on the eyes and lesstiresome.(For more details, see http://panasonic.net/think_plasma/eco5/index.html).Because of the technological advances present in Panasonic plasma TVs, thelifespan of TVs are lengthened beyond the conventional CRT TVs. The VIERA has alifespan of 60,000 hours (based on an average viewing time of 8 hours a day).Panasonic adds to the benefits of plasma by being the first brand to incorporateAnti-Glare Process technology in their deluxe range of VIERA Panels. Thistechnology subdues the reflection and also greatly reduces TV glare.5) VIERA plasma TVs are designed for low environmental impactPanasonic’s VIERA plasma TVs are environmentally friendly. The plasma panelscontain no lead and no mercury. The VIERA plasma TVs are designed for efficientpower consumption.

Mr. Paul Wong, Managing Director of Panasonic Singapore (PSP), said, “We aredelighted to have the opportunity to share with our local consumers the benefits ofplasma TVs. In addition to increased consumers’ spending on home entertainmentsystem, there is also greater awareness of the benefits of switching to large screenTVs, particularly plasma TVs. The biggest advantage of plasma is the high resolutioneven in fast moving scenes when compared with other LCD panels. By producingergonomically and environmentally responsible plasma TVs in Singapore, we expectto meet the increasing demand for Plasma Display Panels in the region.”Mr. Katsumi (Karl) Takahashi, Manager, Brand Promotion Planning Office, BrandPromotion Group of Matsushita Electric Industrial Co., Ltd. (headquartered in Osaka,Japan,) said “We are very much pleased to provide to Singaporean consumers anopportunity to experience and enjoy the advantages of our VIERA plasma TVs,especially in the large screen TV category, during this special weekend of Mother’sDay.Panasonic has strong confidence in the advantages of plasma andconvenience of the linkage of high definition products. The roadshow will be aperfect opportunity for the consumers to experience and feel the undeniable power ofplasma, and how Panasonic’s technologies to create, share and link high definitionproducts can make one’s lifestyle more entertaining and beneficial. ”The local roadshow will start Friday from May 11 till May 13, at the Vivo City inSingapore. It will continue in 6 cities in the Asia Pacific region including Vietnam,Thailand, Australia, and New Zealand

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