31 July 2007

Starhub to launch unlimited HSPA 7.2mbps at S$68 per month on 4th August 2007

MaxMobile Mobile Data Plans

As StarHub launches its 3.5G service on 4 August 2007, the company will also introduce a new pricing structure that is applicable to all its mobile data customers – whether they use HSPA, 3G or 2.5G GPRS. By providing a single set of data plans for all its customers, StarHub will offer a new pricing structure that gives its customers peace of mind and price certainty.

All of StarHub’s mobile data access plans will now be called MaxMobile, a brand name that will act as a mobile complement to StarHub’s MaxOnline cable broadband service. Like MaxOnline, MaxMobile will offer Singaporeans the highest speeds in the market with simple ‘peace of mind’ pricing structures.

Three plans will be available to mobile data users - MaxMobile Lite, MaxMobile Value and MaxMobile Unlimited.

All three MaxMobile plans will have a maximum price cap that will help customers manage their mobile data costs, so there will never be a ‘bill shock’ from high data usage for our customers:

MaxMobile Lite is a ‘pay as you use’ plan at S$0.01/Kb with no minimum spend, but the maximum cost to the customer is $88 per month regardless of the amount of data usage.

MaxMobile Value gives S$20 worth of data usage at S$5/month (the usual price is S$10/month) and thereafter at S$0.0032/Kb. Once again, the total monthly spend is capped at $88 regardless of data usage, making this truly unlimited.
MaxMobile Unlimited subscribers will pay a flat fee of S$68/month, making the MaxMobile Unlimited data package the best value amongst all mobile operators in Singapore, in terms of both subscription plans and mobile access speeds. Again, unlike other operators in Singapore, MaxMobile Unlimited is truly unlimited, with no cap on data usage at all.

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