Will you subscribe to Singtel Mio TV ?
Singtel launched their PAY TV service yesterday. I took time to check out their offerings online and check out their pricing.
In contrast to Starhub TV which bundles channels into basic tiers, Singtel MIO TV charges monthly from $16.05(with GST). That is to say, your minimum purchase will be S$16.05. Thus, you got to mix and match some of the channels to match S$16.05 or exceed S$16.05.
Something that MIO TV didn't mention is that you need to own a ADSL2+ modem for this service. For current subscribers to Singnet broadband, this is not a problem. For those who are not, you would need to purchase it at $64.20. With an addtional S$53.50 activation fee. You have to pay an initial amount of $117.70. This one time payment is a bit too steep I would say. Imagine if do not require rewiring of your phone lines, why pay S$53.50 for the technician to plug the ADSL2+ modem to the set top box and connect the STB to your HDTV? The STB has no monthly rental fees.
To subscribe to Starhub, you wouldn't need to go through all this hassle. Just get the set top box, plug the set top box in and you are done. There is no need to meddle with 2 devices just to watch pay tv.
Secondly, the programme line up. Starhub being the incumbent already have exclusive contracts with lots of operators. For example, in terms of news, starhub has CNN, BBC, CBNC while Singtel Mio TV has none of these international news channels. Chinese infotainment channels wise, Starhub has a lot more as compared to what Singtel has to offer.
Although Starhub's Cable do not offer a la carte selection, the 3 Basic Tier sold at S$29 already comes with at least 9 channels (depending on which groups you pick). In addition, you get the free to air MediaCorp channels + 5 International Channels for FREE. In my case, I pay S$29 a mth and I get 6 local channels (5,8,U,CNA,Suria,Central) and 14 other channels
Ch 50 - Phoenix, Ch 51 - MTV Mandarin, Ch 52 - CTI TV, Ch 54 - TVBS-ASIA, Ch 13 - BBC World, Ch 14 - CNN, Ch 15 - CNBC, Ch 25 - Bloomberg Television, Ch 97 - CCTV-9, Ch 46 - Star Chinese Channel, Ch 49 - Asia Plus, Ch 53 - TVB 8, Ch 56 - E City,
Ch 256 - E City (+2). For the same price of S$29, you can hardly get so many channels. Taking an average subscription price of S$5 per channel, you would only get 5 to 6 pay tv channels in addition to the free-to-air MediaCorp channels.
In terms of programming, Singtel Mio TV lacks EPL which everyone watches. The good thing is about Singtel MIO TV is that it has acquired 3 channels broadcasting in Dual Sound in Cantonese and Hokkien. That is something that Starhub should consider offering CH 55 in Dual Sound (Cantonese, Mandarin). This will appeal to the older generation of Singaporeans who has missed all the dialect programming on local TV. Both Starhub and Singtel offers on demand movies/programmes. MIO TV also has 4 HD channels (MediaCorp HD5 is free) but priced at S$12 per channel which is very steep.
For the busy professionals, you can also pay an additional S$10, you get a PVR which you can record your favourite programmes. You no longer need to purchase a PVR just for this purpose or buy another just for watching HD as Singtel Mio TV box is already equipped with HD received.
Will you switch camps or will you wait ? Post your comments.
Price plans of Singtel Mio TV - http://home.singtel.com/miotv/price-plan.asp
Content Pricing of Singtel Mio TV - http://home.singtel.com/miotv/channels-on-demand_channels.asp
Price plan of Starhub Cable TV - http://www.starhub.com/portal/site/CableTV/menuitem.227318645a7b5eb3f75eb1109b1000a0/?vgnextoid=3e292a0a19134010VgnVCM100000b901000aRCRD