18 November 2008

Samsung Enters the External Hard Disk Drive Market with the Stylish and Ultra-Compact S-Series

Samsung Enters the External Hard Disk Drive Market with the Stylish and Ultra-Compact S-Series

Singapore, 17 November 2008 – Samsung expands its portfolio of IT products in Singapore with the launch of the Samsung S Series External Hard Disk Drives. Samsung currently has interests in the LCD monitor, personal and business laser printers as well as optical and internal hard disk drive markets. With its entrance into the portable external hard disk drive category, Samsung further solidifies its position as a leading IT vendor and solutions provider in this key market. The Samsung S Series is one of the most compact in its class, with a luxurious and professional glossy finish and faux leather back-cover. The S Series features the S2 Portable, a 2.5 inch drive and the 1.8 inch, the S1 Mini, in a variety of colours and storage capacities. “With an explosive 20 percent annual growth in the global notebook market, external hard drives have become a popular and rapidly growing data storage medium,” said Mr Darren Goh, General Manager, IT Business, Samsung Asia Pte Ltd. “Samsung’s line-up of external drives is tailored for demanding consumers who want the best in capacity, reliability and industrial design.” Samsung has applied its technological ingenuity by incorporating the USB controller within the conventional hard drive to make it more compact and portable. The USB onboard technology also reduces the weight and power consumption of the S Series. This has resulted in a 17 per cent reduction in size and 30 per cent reduction in power consumption for the S2 Portable compared to other 2.5 inch competing models. The S Series includes a Power Saving Mode that intelligently powers down whenever the drive has not been used for five minutes. Samsung’s SecretZone™ acts as a virtual drive that prevents access to a user’s important content by protecting personal files and folders with AES-128bit or AES-256bit encryption for added data security. Users can simply drag-and-drop their private and confidential files and folders into the encrypted virtual drive. Without the password, the virtual drive will remain undetected and all data in the drive is secure and inaccessible. The S Series user’s data is also secure with a password-protected SafetyKey™ for added data security. For peace of mind, the S Series includes Samsung Auto Backup for real-time or scheduled updates when files and folders are modified or added. Users can also easily check available space in the S Series through the capacity gauge icon located on the taskbar of Microsoft Windows operating systems. The Samsung S Series is covered with a three-year limited warranty and will be launched at SITEX on 27 November 2008. The S1 Mini is available in 120GB at a recommended retail price of $199. The S2 Portable is available in 250, 320 and 500GB versions at recommended retail prices of $169, $199 and $289 respectively. The S Series External Hard Drives are available in piano black, snow white, wine red and chocolate brown.

1 comment:

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