Hitachi 50" LCD TV selling for S$2000+

I was surprised when I saw that at a factory outlet sale a few weekends ago. When I search for the exact model at various mega stores, I am unable to find it. Instead I found a Hitachi IPS panel series. It is damn shocking as the LCD is so thin unlike traditional LCD TVs. It also weighs less in comparison. The price is steeper at $2500 for a 42".