29 September 2009

Singtel bids for EPL for the period August 2010 to May 2013

SINGAPORE Telecommunications Ltd (SingTel) and Starhub on Tuesday announced separately that they have submitted bids for the lucrative broadcast rights to the EPL for the period August 2010 to May 2013.

If they are separate bids, a head-to-head battle between the two warrings sides looks inevitable.

Presently, Starhub holds the rights.

There has been much speculation among media experts about the possibility of a joint bid by the two sides saying that it would be the way to go.

Such a move could stem escalating pay-TV subscription fees, which have drawn widespread complaints from sports fans here.

The rights to screen EPL matches in football-mad Singapore are seen as a key asset to both telcos, who have traded punches in recent years.

In 2007, StarHub was estimated to have paid a record $250 million to fend off SingTel and secure EPL broadcasts rights in Singapore until 2010.

This is believed to be four times more than what it had paid previously. Last year, SingTel hit back by landing the exclusive deal to show Uefa Champions League matches here until 2012.

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