Most people like me will be surprised by the longish large screen form factor of the LG BL40. The first thing that comes to my mind is that, is it a fashion or a geek phone ? Does it fit into your pants?
From the advertisements on the TV, it seems to be a lady's phone. That is the first perception that most people get. In fact, it is a feature phone that will appeal to a full spectrum of users from young to adult, men and women.
The longish 4" wide screen touch screen design really captivates me and on lookers. Although it doesn't use OLED technology, It's wide screen playback video in full glory. The display contrast is impressive as there is no greyness in the display of black. (Try it with the Avatar video that comes with it). You can also enable the Dolby Mobile Sound to experience theater like audio on it.
There are also a couple of games that comes with the phone. I particularly like the Fishing game where you use the motion sensor to catch the fishes. There is also a touch screen piano which adds to your mobile entertainment.
For the young who wants twit and update your status, the LG BL40 comes pre installed with MySpace, Twitter and Facebook. With a data plan SIM card or WiFi you can be connected and surf the net. Watch YouTube stream to your LG BL40 with ease and Upload your pictures taken by the 5 mega pixel camera to your friends using the HSPA high speed data access.
Other than being an entertaining device, the LG BL40 can double up as a executive assistant. The large screen 345x800 can operate in both portrait and landscape mode. With multi-touch technology, you can zoom in and out of picture, web pages for information on the go. You can also access your corporate email, Gmail etc. You can now read mails just like what you do on Outlook. The Dual UI (user interface) shows the email subject and contents in one view. Instead of searching the email subject then open a new window to view contents, subjects and contents can be quickly cross checked simultaneously. You can also edit your SMS or text with one touch copy & paste of text.
With the New Chocolate BL40's Gesture Shortcut, you can access menus by drawing simple icons on a touch pad. You can set up each of your frequently used menu items to be accessed by one of the twelve gesture icons stored in the handset.
In all, the LG BL40 fits nicely in my pocket and has all the nifty features all put into a phone. As it is a feature phone, we will have to depend on LG to provide more applications specific to this platform. Otherwise, we are left with Java midlets that runs on this platform. So far, I have tested Opera Mini, Google Maps and they worked well with the LG BL40 Chocolate.
This is simply an amazing piece of art and technology that I would recommend to my friends.
Below is a video which shows the LG BL40.