20 July 2010

SingTel and Facebook® Launch New, Mobile Site 0.facebook.com, a free way to access Facebook® on Your Mobile Phone

SingTel and Facebook® Launch New, Mobile Site 0.facebook.com, a free way to access Facebook® on Your Mobile Phone
0.facebook.com is lightweight, featuring only text and is optimized for speed
Ideal for mobile users to conveniently and quickly access Facebook directly from a mobile phone
SingTel waives standard data charges for browsing the site

SINGAPORE and PALO ALTO, Calif. – July 20, 2010 – SingTel today announced that it is the first and only operator in Singapore to offer customers free mobile browsing on the new and lightweight 0.facebook.com site. With 0.facebook.com, SingTel is enabling their customers, especially non smartphone users to stay connected faster through this text-only version of Facebook with their friends and family from any mobile Web browser without incurring any data charges.[1]

Facebook’s 0.facebook.com site is optimized for speed – it is a new faster, lightweight version of Facebook’s mobile site m.facebook.com. The text-only site does not have graphics or photos and 0.facebook.com’s pages have been designed for high-speed performance on SingTel’s network. Photos posted on Facebook are only one click away from 0.facebook.com. To view a photo, a user only needs to click on a link to the photo and they will be prompted that they are leaving 0.facebook.com. Standard data charges will apply when a person leaves 0.facebook.com to view photos.

Ms Sarah Chua, Vice President, Consumer Marketing, SingTel said: “With 0.facebook.com, SingTel offers mobile customers a faster and more affordable way to use Facebook. Non smartphone users will find the text-only site an excellent alternative to quickly access and update their Facebook accounts from their phones, without worrying about data charges. Coupled with SingTel’s high-speed mobile network, the site offers users peace-of-mind to stay in touch with their wide community of Facebook contacts 24/7, anywhere.”

“We are always looking to work with innovative companies to provide simple and fast mobile access to Facebook across the world,” said Mr Henri Moissinac, Head of Mobile Business, Facebook. “Thanks to our collaboration with SingTel, people will now be able to access Facebook faster and for free through 0.facebook.com.”

SingTel Mobile customers can access the service through their mobile phone browser by keying in 0.facebook.com.[2]

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