14 October 2011

Starhub introduces STAR Chinese movies pack with STAR Chinese Movies HD

FIC and StarHub launch enhanced, more flexible Star Chinese Movies Pack

SCM subscribers to enjoy greater value and convenience with three new channels at no additional cost


SINGAPORE, 13 October 2011 – FOX International Channels (FIC) and StarHub announce the roll out of a new STAR Chinese Movies (SCM) Pack, allowing movie fans to watch their favourite movies from all five SCM channels at the existing subscription rate, with no further extra charge, starting 15 October 2011.

The newly launched SCM Pack will include the current STAR Chinese Movies(StarHub TV Channel 866) and STAR Chinese Movies 2 (StarHub TV Channel867) channels, as well as three additional channels: STAR Chinese Movies HD (StarHub TV Channel 877), STAR Chinese Movies On Demand (StarHub TV Channel864), and STAR Chinese Movies 2 On Demand (StarHub TV Channel 865),all at the usual $12.84 (with GST)1 for the entire pack.

This all-inclusive monthly subscription fee for SCM Pack will allowStarHub viewers to enjoy a plethora of top-rated Chinese movies from the five dedicated Chinese entertainment channels offered by FIC, Asia’s leading pay TV network, whose key brands and channels in the mix also comprise channel offerings of multiple genres such as STAR Movies, National Geographic Channel,Nat Geo Wild, STAR World, FOX, FX, FOX Family Movies, Channel [V]International, Channel [V] Taiwan, Channel [V] China, STAR Vijay, STAR Plus,tvN, Phoenix Chinese Channel and Sky News.

Explaining the new and improved SCM channels offerings, Mr. Avinash Himatsinghani, Senior Vice President and General Manager, Southeast Asia of FOX International Channels,said ―FIC is delighted to offer viewers in Singapore quality programming and choice entertainment at affordable rates. We are confident that with the new STAR Chinese Movies Pack, viewers will enjoy an enhanced TV viewing experience whilst accessing premium movies at their convenience. FIC remains committed to being one of Asia’s leading broadcast networks with our channels’ offerings ofaward-winning content.

Given the vast selection of pay TV channels available in the market today, the launch of the new SCM Pack allows movie fans to enjoy recent movie releases as well as endearing classics at a nominal fee, giving subscribers real value for their dollar.

Some of the latest and widely acclaimed blockbuster hits from SCM, one of Asia’s top Chinese movie channels, to air in October include Shaolin (starring Andy Lau, Nicholas Tse, Jackie Chan), My Ex 2 (starring Ratchawin Wongviriya and Atthama Chiwanitchapan), I Love Hong Kong (Starring Tony Leung Ka Fai, Sandra Ng, Anita Yuen), and Ghost (starring Song Seung Heon and Matsushima Nanako).

Classical movie buffs can tune in to STAR Chinese Movies 2 (SCM 2),which brings viewers the best Chinese movies from the 1970s to 1990s. In October, SCM 2 pays tribute to swashbuckling and all-action Hong Kong movieicon Jackie Chan. Fans can catch Jackie Chan classics such as Police Story 1,2 and 3, as well as Project A 1 and 2, which air every Saturday throughout the month.

“We are extremely happy to offer StarHub customers a bigger and better STAR Chinese Movies Pack,with the addition of three new channels,” enthuses Ms Iris Wee, StarHub’s Vice President of Home Solutions & Content. “With increased ownership of HD-TV sets among our customers, our recently renewed content partnership deal with FIC allows us to deliver on our promise to enhance their viewing experience with more branded HD content.

“The new Video On Demand (VOD) channels also give our consumers the freedom to watch what they want to watch when they want to watch it. Viewers can also watch these movies in their original language tracks, which is not available on theHD/SD linear channels. But perhaps best of all,” Ms Wee highlights, “existing SCM Pack subscribers will get to enjoy these extra channels at no additional cost. StarHub is always looking for ways to add value to our consumers’ lives, and we will continue to leverage on our excellent longstanding relationship with FIC to bring more benefits to our customers.”

As part of StarHub’s promotional enhancements, from now till 31 December 2011, new subscribers to the SCM Pack will enjoy a 50% discount, paying only $6.42 per month for the first three months.

With these new channels, StarHub now offers eight Video On Demand channels and 21 HD channels. For more information on the new STAR Chinese Movies Pack (SCM), please refer to the attached appendix.

1Upon take up of a minimum of three StarHub TV Basic Groups.

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