14 January 2014

StarHub Scores With Singapore’s First Dedicated Chinese Enrichment Channel Rediffusion TV to offer Chinese Enrichment Programmes for Primary School Students

StarHub Scores With Singapore’s First Dedicated Chinese Enrichment Channel -Rediffusion TV to offer Chinese Enrichment Programmes for Primary School Students- Singapore, 14 January 2014 – Come 17 January, StarHub will launch Singapore’s first dedicated TV channel to offer Chinese enrichment programmes for Primary One to Six students. Rediffusion TV,an On Demand channel, aims to boost Primary School students’ Chinese language proficiency through a week-by-week assessment that closely follows the Primary School syllabus. The syllabus on Rediffusion TV is curated and updated regularly by its educational arm, Eduplus Language Centre, which runs an established chain of language schools. Its syllabus will mirror lessons taught in school on a weekly basis, allowing students to continue their Chinese education at home. Showcasing a curriculum specially designed for curious minds, each episode on Rediffusion TV offers rich graphics, clear voiceovers, and step-by-step guidance—all to make learning Chinese more memorable and enjoyable for children from the ages of seven to 12. The programme even features tips on examinations and stress management. Since its establishment in 1994, all five branches from the Eduplus Language Centre, which are registered with The Ministry of Education, have been known for their effective teaching methods. The founder of Eduplus Language Centre, Ms Chang Mei Hsiang, a veteran in the education industry will be the face of Rediffusion TV. She will be featured guiding children through the syllabus with her impeccable Mandarin. Besides wearing the hat of an educator, Ms Chang also helms the newly-revamped Rediffusion, Singapore’s first radio broadcaster catering to the locals. Rediffusion TV is the second learning initiative introduced by StarHub as part of its push into the educational sector. AssessMe was the first of many online learning services launched by StarHub and is hosted on its new Learning Hub. AssessMe is an e-assessment service currently tailored for children attending primary school. “There has been a lot of emphasis placed on Chinese education in recent years,” highlighted Ms Lee Soo Hui, Head of Media Business Unit, StarHub. “With the launch of Rediffusion TV, parents can now help their children set a firm foundation and master the language through a fun and light-hearted way.” “The launch is extremely timely as school has just reopened,” Ms Lee added, “so parents with Primary School-going children who want to supplement their Chinese education will now have an affordable and reliable platform to turn towards. Eduplus is one of Singapore’s most respected enrichment centres and we are excited that it is partnering StarHub for its maiden TV foray.” StarHub TV customers can sample six episodes from Rediffusion TV for free, starting from 17 January to 28 February. To access the free preview, viewers just need to press the VOD button, followed by “Shows On Demand” and select “Rediffusion TV- Free Preview”. Customers can subscribe to Rediffusion TV at a monthly subscription of $8.56 (including GST), and enjoy 50% off subscription for the first three months. To enable learning on the go, StarHub TV customers who signed up for Rediffusion TV can access the channel on TV Anywhere via www.starhubtvanywhere.com at no additional charge. For more information on StarHub TV, visit www.starhub.com/tv.

03 January 2014

StarHub TV Unveils Zee’s First Tamil Channel -Zee Tamizh caters to Tamil community with top-rated entertainment

StarHub TV Unveils Zee’s First Tamil Channel
-Zee Tamizh caters to Tamil community with top-rated entertainment-
Singapore, 3 January 2014 – Fans of Indian programming are in for a treat! From 7 January, StarHub TV will debut Zee Tamizh, the first Tamil channel that is produced by Zee Entertainment, one of India’s leading media companies. Premiering on StarHub TV Channel 138, Zee Tamizh will proffer a stellar lineup of the freshest and most popular programmes of varying genres. These range from interactive cookery shows to exciting game shows, and poignant drama series to blockbuster movies.
Zee Tamizh will join the bouquet of popular Zee channels that is currently available on StarHub TV. These include Zee Cinema (Channel 130)Zee Khana Khazana (Channel 159), Zee News(Channel 158), Zee TV (Channel 125) and Zee TV HD (Channel 157). While the existing Zee group of channels is skewed towards the Hindi community, Zee Tamizh caters to the viewing needs of the Tamil community. Hindi content dubbed in Tamil will also be made available for viewers who would like to sample it.
Key programmes on Zee Tamizh include Solvathellam Unmai, an emotional reality talkshow about families’ interpersonal problems, anchored by popular actress Lakshmy Ramakrishnan,Why This Kolaveri, the first-of-its-kind singing programme where contestants try to sing despite attempts to interrupt their performances. Why This Kolaveri is a perfect blend of singing and comedy and is hosted by Big FM RJ Balaji, known for his sense of humour. Viewers, whose preference lies in movies, will be able to catch action blockbuster movie Pattathu Yaanai. Directed by critically-acclaimed director Boopathy Pandian, Pattathu Yaanai revolves around a traditional chef, and stars popular artistes Vishal Krishna and Aishwarya Arjun.
“We are thrilled to launch Zee Entertainment’s first Tamil channel, Zee Tamizh on StarHub TV,” enthused Ms Lee Soo Hui, Head of Media Business Unit, StarHub. The addition of Zee Tamizh will better serve the Tamil segment of our customer base. At the same time, it bolsters our Tamil offerings, bringing the total number to six. The Zee brand represents quality content, and is associated with some of the top-rated programming in Indian television. We are confident that our viewers will welcome this new entertainment option.”
Zee Tamizh can be subscribed as a standalone channel at $6.42 (including GST) per month, or as part of StarHub’s newest pack, Thangam Migai Pack at $21.90 (including GST).Thangam Migai Pack is bundled with eight other entertainment channels including KBS World HD (Channel 115), ONE HD (Channel 823), ONE (English) (Channel 820), Sun TV (Channel 133), Sun Music (Channel 134), STAR Vijay (Channel 135), Vannathirai (Channel 136) and V Tamizh (Channel 137).
To allow customers to sample the two newest channels from Thangam Migai Pack, StarHub TV will be offering a free preview for Zee Tamizh and V Thamizh. The free preview will be held from 9am on 7 January to 9am on 21 January. For more information on StarHub TV, visit www.starhub.com/tv.